The voice that rallied employees in 22 countries.
Art Direction by Angela Denise
Michael Kors needed a rally cry, and some less corporate language for their new internal brand purpose and pillars. MK YOUR DAY saved the day, giving leaders at the company a simple, shareable “handle” to get everyone excited.
This launch kit was sent to hundreds of MK employees in 22 countries across the UK and Europe.
The inside of the launch kit.
The manifesto explained the purpose and pillars in a voice that didn’t have that corporate ick factor.
The MK YOUR DAY rally cry continues to be used on swag across the company.
